2023 iGB Affiliate Awards: PokerNews Wins 'Best Poker Affiliate' Award

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Feb 13, 2023 4 min read Last updated Feb 16, 2023

PokerNews have been named 'Best Poker Affiliate' at the 2023 iGB Affiliate Awards in London, rounding off another stellar year for the industry's leading poker media site.

Nominated alongside iBetMedia and Worldpokerdeals, the site wins the award for the seventh time in its history.

Powell-Bevan "Proud" of Industry-Leading PokerNews

Head of PokerNews Mark Powell-Bevan said that a lot had changed since the site's previous win back in 2021.

"Back then, when we last won this award, we were coming off the back of such a challenging period during the pandemic, having had to adapt to the challenges the industry faced during that period. Fast forward to now, and we're still adapting and investing heavily in both product and proposition to ensure that as the poker world returns to some level of normalcy, we are in the best position possible.

"The relationships we have built with our key partners are strengthening all the time."

"Live events are returning around the world, with PokerNews continuing to offer industry-leading coverage, and the relationships we have built with our key partners are strengthening all the time.

"I'm once again proud that we've been recognized for our standing within the poker industry, our contribution to the poker world and the benefits that we continue to bring to operators, casinos and of course poker players."

PokerNews in 2022

In a year that saw PokerNews continue its relationship with the World Series of Poker (WSOP) at its new home on the Las Vegas Strip, we worked hand in hand with major online poker sites such as PokerStars, 888poker and PartyPoker and continued to improve the player experience on PokerNews with a revamped homepage and newly-launched Online Tournament Calendar.

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There was also the richest PokerNews Cup of all time, held at the Golden Nugget Las Vegas — creating a record prize pool and crowning Gary Gelman as the winner.

PokerNews Team Reactions

Other senior members of staff echoed Powell-Bevan's sentiments, including Senior Commercial Manager Ben Cundall, Senior Content Manager Yori Epskamp and Senior Marketing Manager Carmine Ferro.

"Behind the scenes, we've been working hard with all our operators," said Cundall. "It's great to be recognized for everything we do for them and for the wider poker community. Every year we're improving in so many different ways and to be picking up this award again is motivation to continue in the same vein."

"I'm incredibly proud of the entire PokerNews team," said Epskamp. "The work that everyone has put in to be able to win this award yet again - from the developers, editors, digital media staff, commercial and senior management teams, there's so much work that goes into making the site work as smoothly as it does.

"We know players and poker operators have come to expect the best from PokerNews, and we're delighted to continue offering that to them."

"Everyone at PokerNews knows what we bring to the poker world, not just for our partners but for the players," said Ferro. "They are at the core of everything we do and will continue to guide our plans for the future. It's always great to be recognized within the poker industry, and we have a strong history with this award it's important that we keep improving year after year."

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PokerNews at the iGB Affiliate Awards

PokerNews has won the Best Poker Affiliate award at the iGB Affiliate Awards on six earlier occasions, including four years in a row from 2013-16. The site was also shortlisted for this top award in both 2017 and 2019.

Read more about PokerNews' success at the iGB Affiliate Awards!
2021: PokerNews Named 'Best Poker Affiliate' at 2021 iGB Affiliate Awards
2015: PokerNews Named "Best Affiliate in Poker"
2013: PokerNews Wins 'Best Poker Affiliate' at iGB Affiliate Awards

2023 iGB Affiliate Awards

Every year, the iGB Affiliate Award for 'Best Poker Affiliate' looks to reward those that have grown their brand, traffic and conversions. The awards are specifically looking for sites that demonstrate the following:

• Clear growth in traffic, NDCs and revenue
• Improvements in UX and conversion rates
• Innovation in the tactics, products and services used to acquire and drive poker traffic
• Material sign-ups with new partners
• Strengthened relationships with existing partners
• Adaptation to disruptions and challenges in the wider market (i.e. regulation, economy)
• Successful entry into new markets and niches

Based in the United Kingdom, Will started working for PokerNews as a freelance live reporter in 2015 and joined the full-time staff in 2019. He now works as Managing Editor. He graduated from the University of Kent in 2017 with a B.A. in German. He also holds an NCTJ Diploma in Sports Journalism.

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