Unibet Ambassador Ian Simpson Fostering Twitch Community with Stream Satellites

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Jun 22, 2020 5 min read Last updated Jun 23, 2020

Earlier this month we brought you the news that Unibet Poker had launched Simpson's Stream Satellites. The premise was simple, satellite your way into a €25 Final which would have zero direct buy-ins, thereby avoiding the sharks and competing solely against fellow qualifiers.

Even Unibet Poker Ambassador Ian Simpson himself wasn't exempt, as he would have to make his way through a series of satellites in order to guarantee his place.

And with the final less than two weeks away, we caught up with Simpson to see how he was getting on, how his fans were reacting to the intiative and most-importantly of all, had he managed to secure his place in the Final yet!

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Stream Satellites Going Strong

Streaming on Twitch, Simpson says that his viewers are enjoying the different type of content, with satellites necessitating a very different approach to other types of poker tournament.

"It's going really well so far," said Simpson. "As the bubble of a satellite approaches, and there are various viewers close to a seat, they're getting cheered on by the gang; the Twitch chat rail is always heartening to see."

Players have been locking up seats with 0.1 of a big blind, something Simpson says is "brilliant" to see. But has he managed to lock up a seat of his own.

"I have not qualified yet!" admitted Simpson. "You can only direct buy in as high as the €1 tier, and while I’ve made it to the €5 final twice, both times I crashed out! There are two more €5 finals to go, so I’m still hopeful I’ll get there. The pressure is definitely on to qualify for my own tournament!"

Twitch Community Thriving

The Unibet Poker Community is a strong one, and has been for many years across both the live and online felt. It's that sense of community that Simpson says it the biggest appeal of his channel.

"Players may well be watching my table on the stream, but we're all railing each other throughout the night. It doesn’t matter if it’s a nano stakes player or a high stakes player, everyone is cheering each other on and supporting one another."

The impact of streaming poker is not to be underestimated however, with the community sometimes occupying a bit too much of Simpson's attention at the tables!

"I definitely misclick and time out at a higher frequency because I get distracted by something stream related! The extra attention the stream needs means I’ve got to play less tables. But it’s all worth it, I love streaming and I love the camaraderie within our community."

Future Plans

There are still two more weeks of qualifiers, with Simpson obviously hoping to secure a place in the €25 Final on July 5th, but this type of promotion is something that Simpson wants to do more of in the future.

"It’s the first time we’ve tried this, so we’re going to do some analytics after it’s done and assess the impact it has had. The freerolls help grow the stream and help feed the poker ecology. I’ll be curious to find out if running them in this format is better for both those goals and how we might tweak the promotion to maximise its impact."

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Based in the United Kingdom, Will started working for PokerNews as a freelance live reporter in 2015 and joined the full-time staff in 2019. He now works as Managing Editor. He graduated from the University of Kent in 2017 with a B.A. in German. He also holds an NCTJ Diploma in Sports Journalism.

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